Latest article -
Feb 10, 2026
Net Zero Will Not Be Enough For the Winter Sports Industry
The outdoor winter sports industry will not survive through the 21st century unless society goes beyond global net-zero into net-negative emissions to lower earth’s average temperatures. Businesses that depend on revenues generated by winter recreation have a financial imperative to invest in negative emissions technologies today, so that we’re equipped to lower global temperatures in the future.

Aidan Preston, Ph.D.
Senior Impact Manager
Articles










