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Feb 10, 2026

Net Zero Will Not Be Enough For the Winter Sports Industry

The outdoor winter sports industry will not survive through the 21st century unless society goes beyond global net-zero into net-negative emissions to lower earth’s average temperatures. Businesses that depend on revenues generated by winter recreation have a financial imperative to invest in negative emissions technologies today, so that we’re equipped to lower global temperatures in the future.

Aidan Preston, Ph.D.

Senior Impact Manager

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© Milkywire AB, 2026. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).

We are here to help you take the next steps on your sustainability journey.

© Milkywire AB, 2026. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).